How to Make Good Pinterest Pins
1. Spread Out Your Pins
If you have enough content that you can post multiple times per day, spread them out to pin at different times. You won’t have to log back onto the site every few hours. Instead, schedule pins to post at different times.
If you don’t have enough content, you can pin related content to your boards periodically to fill them out. While you may not want to post pins from a direct competitor, adding a few within your niche (or a similar one) can help your target audience find the information they need (and they will be more likely to follow you).
2. Use Quality Photographs/Graphics
Use quality photographs or graphics on your pins. These will draw a user’s attention and they will be very sharable. Choose bright colors, and lighter images over darker ones.
Use original images if you can. If you struggle with taking your own images, watch a few tutorials online or join a photography group in your area. You will be surprised at how quickly a few tips can improve your perspective.
When photographing products, always use a good layout and proper lighting. If you have a picture but want to remove the background, look into Glorify App. They help you create jaw-dropping images in just a few minutes. They even have an amazing background-removal tool. If you plan to do any major sales or marketing in the future, this program is a good investment.
3. Create Unique Infographics
Create simple, visually appealing infographics, especially if you have valuable stats or information to share. People are likely to repin them and visit them again later. Even if they end up not visiting your site, the act of them sharing your pin will show up on their friends’ feed, and one of them may click through.
Here are a few things to keep in mind:
- Make them easy to read and see, don’t be too wordy.
- Take advantage of light space and colors that work well together (try out Colorhunt for a bit of help)
- Add useful information that can influence someone or give them actionable advice.
- Create flow with curved lines, dots, or other subtle markers.
- Remember that with infographics, less is often more. Don’t make them too complicated.
4. Use Rich Pins
Use Rich Pins when you can. These pins showcase extra information which will make them more shareable. The nice thing about rich pins is that they are integrated with your website. If certain information on your site changes, so will the pin. Read Pinterest’s guide on the Business Help Center to learn more.
5. Continually Improve Your Content
Pay attention to which pins are shared the most. Take notes on its content, when you posted it, where you posted it, and quickly it spread throughout the platform. Use that data with future postings to see if you can replicate it.
For instance, if you made a top 5 list that went viral, try another top 5 list to see if that works. If it flops, go back to the first list and see if you can take one of the points from the list and build something that works. Over time, you a likely to learn a good deal about what works for you and your brand and future pins will become more shareable.
Post useful content, such as recipes, or “how-to” guides. These are often pinned so that people can return to them later.
6. Write Out Solid Descriptions
Take the time to research good SEO keywords to add to your description. While you might accidentally “guess” what others are searching for, some keyword research will go a long way on your pin being reached by others. Make sure that your spelling and grammar are correct. If you need help with that, try out the free program Grammarly.
Make sure to optimize your best information in the first 75 letters of your description, but don’t stop there. Fill it out as completely as you can while remaining relevant. The more information you have in your description, the more searchable it will be.
Don’t waste your time with hashtags. While a few people may find you through them, most will find you in other ways. If you really feel like you must add them, stick to 2-3 really good ones.
7. Add a Shorter Link
While you should definitely link back to your blog post or merchandise, try to save space by using a shorter URL. You can do this by going to TinyURL.
8. Collaborate with Others
Reach out and network with other small business owners or influencers who are interested in similar content. Share each other’s pins and tag them when relevant. If you become strong collaborators, don’t hesitate to add them as a contributor to a couple of your boards.
9. Add Pinterest Share Button on Your Website
Add the Pinterest share button to your website (or talk to your web dev about it). You can generally find it within your theme or add a widget. Adding this capability to your website will allow others to create pins that will link back to your content. Their friends and followers will see it, which will only increase your own traffic.
