{"id":266,"date":"2020-01-06T19:04:00","date_gmt":"2020-01-06T19:04:00","guid":{"rendered":"https:\/\/www.homeincomeguides.com\/?p=266"},"modified":"2021-08-14T14:17:46","modified_gmt":"2021-08-14T14:17:46","slug":"how-to-set-up-a-pinterest-account-for-your-business","status":"publish","type":"post","link":"https:\/\/www.homeincomeguides.com\/how-to-set-up-a-pinterest-account-for-your-business\/","title":{"rendered":"How to Set Up a Pinterest Account For Your Business"},"content":{"rendered":"<div class=\"wp-block-intro\" id=\"section--differences\">\n\t\t\t<div class=\"wp-block-intro__media\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/man-on-laptop-sipping-tea-700x700.jpg\" class=\"wp-block-intro__bg-image\" alt=\"man on laptop sipping tea\" srcset=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/man-on-laptop-sipping-tea-700x700.jpg 768w, https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/man-on-laptop-sipping-tea-1860x1200.jpg 1500w\" sizes=\"(max-width: 769px) 768px,\n            \t\t\t\t\t1500px\" \/><\/div>\n\t\t\t<div class=\"wp-block-intro__content\">\n\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\n\n<h2 class=\"wp-block-heading\">What Are The Differences Between Personal and Business Pinterest Accounts?<\/h2>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<p>While there may not be any noticeable differences between the two, Pinterest has added a few benefits to companies and people aiming to use Pinterest as a part of their marketing. These include the following:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pinterest Business Names Vs. Personal Names<\/h3>\n\n\n\n<p>While individuals must fill in both their given and surnames, businesses are given one field to fill out. You won\u2019t have to split your business name into two parts.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Beginner\u2019s Tips Designed For Influencers and Businesses<\/h3>\n\n\n\n<p>Pinterest has an area on its website that provides\u00a0<a href=\"https:\/\/business.pinterest.com\/basics\/how-to-make-pins\" target=\"_blank\" rel=\"noreferrer noopener\">educational materials<\/a>\u00a0to teach influencers and businesses how to market themselves. Even taking the time to learn the basics of the platform can give you an edge over competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Allow People to Add Your Web Pages to Pinterest<\/h3>\n\n\n\n<p>When people organically land on your site, give them the option to share your content on Pinterest. Allowing others to post your content to the platform will broaden your reach to their friends and followers, which could potentially drive further traffic to your brand.\u00a0<\/p>\n\n\n<div class=\"wp-block-intro\" id=\"section--set-up-pinterest\">\n\t\t\t<div class=\"wp-block-intro__media\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/woman-by-bed-on-computer-700x700.jpg\" class=\"wp-block-intro__bg-image\" alt=\"woman by bed on computer\" srcset=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/woman-by-bed-on-computer-700x700.jpg 768w, https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/woman-by-bed-on-computer-1860x1200.jpg 1500w\" sizes=\"(max-width: 769px) 768px,\n            \t\t\t\t\t1500px\" \/><\/div>\n\t\t\t<div class=\"wp-block-intro__content\">\n\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\n\n<h2 class=\"wp-block-heading\">How to Set Up a Pinterest Business Account<\/h2>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<p>To set up a Pinterest Business Account, go to their&nbsp;<a href=\"https:\/\/business.pinterest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">business page<\/a>&nbsp;and click the \u201cSign Up\u201d button in the upper right-hand corner. Insert your business email and choose a strong password. You will be taken to a page where you will be able to set up your first pin, with tips and ideation for what you should include. If you want to skip this step, click the X in the upper right-hand corner.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Converting an Existing Account<\/h3>\n\n\n\n<p>If you accidentally created a personal account for your business, simply login to your account from the&nbsp;<a href=\"https:\/\/business.pinterest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">business page<\/a>&nbsp;and follow the steps. From there, you can go to your settings to correct your business name (if necessary).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What You\u2019ll Need to Submit<\/h3>\n\n\n\n<p>When setting up your account, you\u2019ll need to provide the following information:<\/p>\n\n\n\n<ul><li>Your business name<\/li><li>Your business type<\/li><li>(Optional) your business email&nbsp;<\/li><li>(Optional) your business website<\/li><\/ul>\n\n\n\n<p>You will also be asked to choose at least 1 category\/topic that is representative of your business or brand and express your interest in advertising.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set Up Profile<\/h3>\n\n\n\n<p>The first thing you\u2019ll want to do as a Pinterest business user is to add a picture and information about your profile that identifies with your brand. To do this, go to your account settings, then the \u201cClaim\u201d option. You will be given the code that you can add to your website.&nbsp;<\/p>\n\n\n\n<p>If you have a website, claim it so that you receive attribution for any pins. You should also link your Instagram, Etsy, or YouTube pages (where applicable).\u00a0<\/p>\n\n\n<div class=\"wp-block-intro\" id=\"section--first-pin\">\n\t\t\t<div class=\"wp-block-intro__media\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/pins-on-a-map-700x700.jpeg\" class=\"wp-block-intro__bg-image\" alt=\"pins on a map\" srcset=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/pins-on-a-map-700x700.jpeg 768w, https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/pins-on-a-map-1860x1200.jpeg 1500w\" sizes=\"(max-width: 769px) 768px,\n            \t\t\t\t\t1500px\" \/><\/div>\n\t\t\t<div class=\"wp-block-intro__content\">\n\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\n\n<h2 class=\"wp-block-heading\">How to Add Your First Pin on Pinterest<\/h2>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<p>Though you will eventually be able to add several pins at once, I recommend you create your first few individually so that you fully understand the process. You will be more likely to find innovative ways to grow your business in the future in this way.&nbsp;<\/p>\n\n\n\n<p>If you skipped the \u201cCreate Your First Pin\u201d board when you first created your account, I saved a screenshot for you that includes the tips Pinterest provides. Over time, you learn little hacks that will work for your particular brand.<\/p>\n\n\n<ol class=\"wp-block-number-list\">\n\t\t\t\n<li class=\"wp-block-number-list-item\">\n\t\t\t\n\n<p class=\"h3\">Step 1<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/Pinterest-post-first.png\" alt=\"\" class=\"wp-image-267\" width=\"458\" height=\"377\"\/><\/figure>\n\n\n\n<p>To create your first pin, click the red plus sign in the upper right-hand corner of the screen. Pinterest will walk you through each step as you create your first Pin. You will need to add:<\/p>\n\n\n\n<ul><li><strong>Title and description of your post<\/strong>&nbsp;\u2013 keep these short and sweet if possible.<\/li><li><strong>Destination link<\/strong>&nbsp;\u2013 to the product or posting to which you want to direct your traffic<\/li><li><strong>Image or Video<\/strong>&nbsp;\u2013 note that the video will not have sound. If you want to edit the image from Pinterest, you\u2019ll need to upload it instead of porting it from your site.<\/li><\/ul>\n\n\n\t\t<\/li>\n\n<li class=\"wp-block-number-list-item\">\n\t\t\t\n\n<p class=\"h3\">Step 2<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/pinterest-schedule-first.png\" alt=\"\" class=\"wp-image-268\" width=\"436\" height=\"335\"\/><\/figure>\n\n\n\n<p>Once you have inputted the required information, you can select the option to either publish immediately or at a later date.<\/p>\n\n\n\t\t<\/li>\n\n<li class=\"wp-block-number-list-item\">\n\t\t\t\n\n<p class=\"h3\">Step 3<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/pinterest-skill-level.png\" alt=\"\" class=\"wp-image-269\" width=\"449\" height=\"323\"\/><\/figure>\n\n\n\n<p>If you choose to publish at a later date, you\u2019ll need to input the date and time that you\u2019ll want to publish in the provided spaces.\u00a0<\/p>\n\n\n\t\t<\/li>\n\n<li class=\"wp-block-number-list-item\">\n\t\t\t\n\n<p class=\"h3\">Step 4<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/shcedule-pinterest-posts.png\" alt=\"\" class=\"wp-image-270\" width=\"448\" height=\"339\"\/><\/figure>\n\n\n\n<p>You can also choose to add a carousel to your posts. Click the option beneath the image to add more images to the same pin.\u00a0<\/p>\n\n\n\t\t<\/li>\n\n<li class=\"wp-block-number-list-item\">\n\t\t\t\n\n<p class=\"h3\">Step 5<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/create-board.png\" alt=\"\" class=\"wp-image-271\" width=\"450\" height=\"265\"\/><\/figure>\n\n\n\n<p>When you have finished creating your pin, press the \u201cSelect\u201d button at the top of the pop-out menu. This will give you the option to create a board, which is the category on your profile where your pin will be stored. For instance, if you sell jewelry, you can have separate boards for your necklaces, rings, and bracelets. Later, you\u2019ll be able to add sections (sub-categories) to each board to help people navigate even further.<\/p>\n\n\n\t\t<\/li>\n\n<li class=\"wp-block-number-list-item\">\n\t\t\t\n\n<p class=\"h3\">Step 6<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/you-created-a-pin.png\" alt=\"\" class=\"wp-image-272\" width=\"384\" height=\"339\"\/><\/figure>\n\n\n\n<p>Once you have added the board, you can publish your pin by clicking the red \u201cPublish\u201d button at the upper-right side of the box.<\/p>\n\n\n\t\t<\/li>\n\n\t\t<\/ol>\n\n<div class=\"wp-block-intro\" id=\"section--group-boards\">\n\t\t\t<div class=\"wp-block-intro__media\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/pinterest-2151052_1280-700x700.png\" class=\"wp-block-intro__bg-image\" alt=\"pinterest logo\" srcset=\"https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/pinterest-2151052_1280-700x700.png 768w, https:\/\/www.homeincomeguides.com\/wp-content\/uploads\/2021\/06\/pinterest-2151052_1280.png 1500w\" sizes=\"(max-width: 769px) 768px,\n            \t\t\t\t\t1500px\" \/><\/div>\n\t\t\t<div class=\"wp-block-intro__content\">\n\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\n\n<h2 class=\"wp-block-heading\">Create Group Boards to Add Your Business Partners<\/h2>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<p>Luci and I manage several websites together and we have found that, in most cases, it is simpler for one of us to \u201cown\u201d an account and add the other as a creator or an admin. Pinterest is no different. If you have business partners who will also create and manage pins, create group boards and add them as contributors. That way, you can split duties and accomplish more on a weekly basis.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add Widgets to Your Site<\/h3>\n\n\n\n<p>To help grow your Pinterest following, consider adding&nbsp;<a href=\"https:\/\/business.pinterest.com\/en\/pinterest-widget-builder\" target=\"_blank\" rel=\"noopener\">widgets<\/a>&nbsp;to your website or blog. They are customizable so that you can work with your overall style. You can also add a save button to help them spread the work alongside you.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It may surprise you to learn that Pinterest offers two kinds of accounts: personal and business. If you are creating a small business and want to use Pinterest as part of your marketing strategy, you should open a business account. I will also explain how you can convert an existing personal account into a business account. <\/p>\n","protected":false},"author":2,"featured_media":273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[26],"tags":[],"income_potential":[],"personal_growth":[],"time_investment":[],"market_size":[],"personality":[],"skills":[],"_links":{"self":[{"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/posts\/266"}],"collection":[{"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":0,"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/posts\/266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/media\/273"}],"wp:attachment":[{"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/media?parent=266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/categories?post=266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/tags?post=266"},{"taxonomy":"income_potential","embeddable":true,"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/income_potential?post=266"},{"taxonomy":"personal_growth","embeddable":true,"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/personal_growth?post=266"},{"taxonomy":"time_investment","embeddable":true,"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/time_investment?post=266"},{"taxonomy":"market_size","embeddable":true,"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/market_size?post=266"},{"taxonomy":"personality","embeddable":true,"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/personality?post=266"},{"taxonomy":"skills","embeddable":true,"href":"https:\/\/www.homeincomeguides.com\/wp-json\/wp\/v2\/skills?post=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}